What is branding and why is it key to success?
Strong branding allows you to tell the world who you are and what company values you have, attracting the right clientele and building a good reputation.
WHAT: A Video introducing the basics of small business branding.
WHEN: You are in the beginning stages of creating your business and need to design its public-facing ‘image’ and message.
WHY: Design is one of the main elements of your company’s image, getting it right is key.
WHAT: A comprehensive list explaining various typography terms and their meanings.
WHEN: You are choosing the visuals of your brand and focusing on fonts.
WHY: Typography can have a huge impact on the tone of your business, so understanding its ins and outs will equip you to make wise choices.
WHAT: A quick guide for freelancers on branding yourself and your services.
WHEN: You want to set-up as a freelancer and need to design your personal image.
WHY: Branding yourself effectively will allow you to stand out in the market and attract the right clients.
WHAT: A guide on personal branding with case studies as helpful examples.
WHEN: You want to continually improve your personal brand as a freelancer.
WHY: Consistently updating and refining your brand will help you to stay relevant and attract fresh clients.
WHAT: An article explaining the differences and links between branding and marketing.
WHEN: You are seeking to go beyond your brand’s initial design and create promotional materials.
WHY: Marketing & branding go hand-in-hand but it’s important to understand the distinction.